You may have heard of financial modeling. You may even know it can be a helpful tool to grow your business. But what does this actually mean? In what ways is a financial model helpful? What are the tangible benefits a financial model can provide? Let’s take a CPG (Consumer Packaged Goods) startup, for example. Here are four ways a CPG startup can benefit from a good financial model. Even if your company isn’t in the CPG industry, the benefits can still apply to you. Read on!